The Motorcycle & Moped Industry Council, founded in 1971, is a national, non-profit, trade association representing the manufacturers and distributors of motorcycles, mopeds, scooters and related products and services in Canada. The Canadian Off Highway Vehicle Distributors Council, founded in 1984, represents the responsible interests of the major manufacturers and distributors of off-road motorcycles and all-terrain vehicles in Canada. The member companies of the MMIC account for approximately 90 percent of all the new on-road motorcycles and scooters sold in Canada, while COHV member companies account for approximately 85 percent of the new all-terrain vehicles and off road motorcycles sold in Canada. The MMIC and COHV are funded entirely by their members and affiliate members and the programs and services they offer.

Almost one hundred and twenty four thousand new units of motorcycles, scooters and ATVs were sold during 2009 at an estimated retail value of 1,521,935,000 dollars. ATVs accounted for 48.27 percent of total new units sold while motorcycles and scooters made up the remaining 51.73 percent. By dollar value, new motorcycle sales accounted for 56.67 percent of the total retail value of sales and new ATV sales accounted for 43.33 percent of the total retail value of sales. In 2009, 79.37 percent of new motorcycle and scooter retail sales occurred in the spring and summer between March and August, and 20.63 percent in the fall and winter combined. New retail sales for ATVs in 2009 were 23.88 percent, 16.10 percent, 33.35 percent, and 26.66 percent for fall, winter, spring and summer respectively. There were approximately 892 authorized motorcycle dealers and 1,240 authorized all-terrain vehicle dealers across Canada in 2009.