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The Canadian Annual Industry Statistics Report Summary
From MMIC and COHV
January 1st, 2012 to December 31st, 2012
Download The 2012 The Canadian Annual Industry Statistics Report Summary - PDF

Over one hundred and three thousand new units of motorcycles, scooters and ATVs plus parts and accessories were sold during 2012 at an estimated retail value of one billion, four hundred and fifty-seven million dollars ($1,457,028,000). ATVs accounted for 50.94 percent of total new units sold while motorcycles and scooters made up the remaining 49.06 percent. By dollar value, new motorcycle sales accounted for 48.67 percent of the total retail value of sales and new ATV sales accounted for 51.33 percent of the total retail value of new unit sales. In 2012, 71.18 percent of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 28.82 percent in the fall and winter combined. New retail sales for ATVs in 2012 were 60.18 percent in the spring and summer from April to September inclusive, and 39.82 percent in the fall and winter combined. There were approximately 1085 authorized motorcycle dealers and 875 authorized all-terrain vehicle dealers across Canada in 2012.

Jane Meng Jo-Anne Farquhar
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