Canada Now Head Graphic
Canada Now - 2009 & 2010
News and Information for the Canadian Motorcycle and ATV Industry
For more information contact
Tim Stover, Manager - Shows and Member Services.

MEMBERSHIP RENEWAL BEGINS SEPTEMBER 1
All current members of the MMIC/COHV will receive a membership renewal pack in early September for the 2011 membership year.

NEW MATERIALS THROUGH COHV

NEW OFF-ROAD MATERIAL FROM MCC

MCC READIES FOR WOMEN RIDERS CONFERENCE
The Motorcyclists Confederation of Canada is launching its inaugural International Women Riders Congress and Festival – presented by Honda - August 11 to 15, 2010 – the first of its kind in Canada! It will be held at Deerhurst Resort in Huntsville Ontario – right in the middle of prime riding country.

NEW MATERIALS THROUGH COHV
Safer ATV riding is a top priority for the COHV and its member companies, Arctic Cat Inc., BRP (CAN-AM), Canadian Kawasaki Motors Inc., Honda Group Inc., KTM, Polaris, Suzuki Canada Inc., Yamaha Motor Canada and their dealerships across Canada, which is why the COHV has introduced the "Ride Safe, Ride Smart" DVD.

PARENTS, YOUNGSTERS AND ALL-TERRAIN VEHICLES BOOKLET
It is important for parents to help their youngsters understand and follow the instructions and warnings in the ATV’s owner’s manual and on its labels. COHV has introduced, the Parents, Youngsters and All- Terrain Vehicles booklet that is intended to assist parents in determining if your youngster is ready to ride all-terrain vehicles (ATVs).

NEW OFF-ROAD MOTORCYCLING DVD FROM MCC
The Off Road Council of the Motorcyclists Confederation of Canada has released the 'Off-Road Motorcycling: A Fast Growing Sport' DVD.

RETAIL SALES ANALYSIS JUNE - 2010

MMIC STAFF RECEIVE AWARDS
The Canadian Council of Motor Transport Administrators (CCMTA) has presented Associate Member of the Year awards to Luc Fournier and Li Liu of the MMIC during CCMTA’s recent annual meeting in Fredericton, NB.

IMAGE FUND AT WORK
At the 2010 Calgary Motorcycle Show, the MMIC along with the Canadian National Sportsmen Shows, presented a grant to the Alberta Off-Highway Vechicle Association.

MCC READIES FOR WOMEN RIDERS CONFERENCE
The Motorcyclists Confederation of Canada is launching its inaugural International Women Riders Congress and Festival – presented by Honda - August 11 to 15, 2010 – the first of its kind in Canada!

ATV SAFETY PROGRAM IN ALBERTA
The ATV Youth Safety Program is a founding pillar of our community; the Crowsnest Pass Quad Squad had delivered this program up until this year.

ROV DEFINITION APPROVED
ANSI/ROHVA 1-2010, the first voluntary standard for side-by-side style Recreational Off-highway Vehicle (ROV) was approved and published on March 5th of this year.

National Trails Coalition Year-End Report Recreational Trail Construction
Across Canada
When the NTC was formed two years ago its collation members, the Canadian Council of Snowmobile Organizations (CCSO), the Canadian Off-Highway Vehicle Distributors Council (COHV), and the Canadian Trails Federation (CTF) took a long term view of both the commitment required by the coalition partners and the degree of coordinated investment needed to improve community-based trail networks.

Women Rally Up for 2010 International Female Ride Day
The 4th International Female Ride Day is just a few weeks away and women form West to East coast Canada and all over the world are preparing for the global occasion.

MMIC Report – Shows Stay Steady
The MMIC/COHV series of 7 major consumer shows were not far from their near-record 2009 performance, with only a 4% change in attendance through all 7 shows.

Image Fund Supports New Projects
Each year, funding generated from the MMIC/COHV shows supports projects across Canada.

Bill 117 Dies On Order Paper
With prorogation, Bill 117 died on the order papers. .

COHV Achievements - 2009 Summary

COHV Distributes NOHVCC Videos
The National Off-Highway Vehicle Conservation Council (NOHVCC) has created a Public Land Advocacy Video Workshop series

Environment Canada Seminar Montreal
Environment Canada Information Sessions for Emission Regulations Representatives from Environment Canada will present information sessions related to the On-road Vehicle and Engine Emission Regulations immediately prior to selected motorcycle shows

Changes to Motor Vehicle Dealers Act
The Ontario Motor Vehicle Industry Council, (OMVIC) has distributed an announcement to all dealers of motor vehicles that changes to the Motor Vehicle Dealers Act 2002 (MVDA) are in effect as of January, 2010.

New MMIC/COHV Members Featured
The new year has begun and several new members joined the MMIC/COHV roster, representing a wide variety of motorcycle and atv products and services.

Environment Canada to Meet Industry
Representatives from Environment Canada will present information sessions related to the On-road Vehicle and Engine Emission Regulations immediately prior to selected motorcycle shows.

Image Fund Goes To Work - AOHVA
AOHVA and riders benefit from Image Enhancement Funding

MMIC/COHV Bob Ramsay - 25 Years of Service
The industry took the opportunity to recognize MMIC & COHV President, Bob Ramsay, for his 25 years of service.

Enviornment Canada Will Meet With The Industry
Representatives from Environment Canada will present information sessions related to the On-road Vehicle and Engine Emission Regulations immediately prior to selected motorcycle shows.

Image Fund Goes To Work - FMQ


In this and upcoming issues of the industry newsletter, we report on projects and their results from funding grants that were made possible under an agreement with the three MMIC/COHV Show production partner companies.

Enviornment Canada Will Meet With the Industry
Representatives from Environment Canada will present information sessions related to the On-road Vehicle and Engine Emission Regulations immediately prior to selected motorcycle shows.

National Trails Council - Interim Report
To date, just under $10.9 million dollars has been allocated to infrastructure investments in more than 400 recreational trail projects across Canada.

Image Fund Goes To Work - B.C.C.O.M
We report on projects and their results from funding grants that were made possible under an agreement with the three MMIC/COHV Show production partner companies.

Industry Watch by Jo-Anne Farquhar
Traffic Injury Research Foundation Survey Results

Final Membership Month - Ensure Your Renewal

COHV Bulletin: BC ATV Regulation Information
Rules for off-road vehicle registration and licensing, helmet use, youth safety and environmental measures will be implemented over the next two years under a new off-road vehicle (ORV) management framework

COHV Accomplishemnts - Part Two
Since July 2006, the COHV and its member companies, Arctic Cat, BRP (Can-Am), Honda, Kawasaki, KTM, Polaris, Suzuki and Yamaha have allocated over $5.4 million dollars in project and sustaining grant funding to provincial off- road motorcycle and ATV rider federations across Canada.

E-bikes Allowed on Ontario Roads
E-bikes can share the road with cars, pedestrians and other traffic throughout Ontario with new safety requirements.

Image Fund Goes To Work
Michael Traves, President of NSORRA, prepared a report for MMIC on the programs that the funding was used.

MMIC Membership Drive Continues

COHV Accomplishments - Part One
Since July 2006, the COHV and its member companies, Arctic Cat, BRP (Can-Am), Honda, Kawasaki, KTM, Polaris, Suzuki and Yamaha have allocated over $5.4 million dollars in project and sustaining grant funding to provincial off-road motorcycle and ATV rider federations across Canada.

Sound Emission Update
Since the Society of Automotive Engineers (SAE) released a couple of months ago its new standard to measure noise emissions from in-use, street legal motorcycles, entitled SAE J 2825, a lot of stakeholders across the country have shown interest in this methodology.

Image Enhancement Fund Goes to Work
In this and upcoming issues of the industry newsletter, we'll report on projects and their results from funding grants
that were made possible under an agreement with the three MMIC/COHV Show production partner companies.


MMIC 2010 Membership Renewal
The Strongest Voice for the Motorcycle and ATV Industries:

Retail Sales Analysis

INDUSTRY SOUND POLICY
On-highway riders and their bikes don't have to be victims of questionable sound-level checks anymore, thanks to a new procedure developed by the Motorcycle Industry Council (MIC) in partnership with SAE International, and the Motorcycle & Moped Industry Council (MMIC), as one of its funding partners.

COHV "IT'S OFFICIAL" GREEN LIGHT GIVEN TO START ATV/ORM TRAIL CONSTRUCTION ACROSS CANADA
The Canadian Off-Highway Vehicle Distributors Council (COHV), a member of the National Trails Coalition (NTC) is pleased to announce that the first wave of funding from the $25 million Federal trails initiative is ready to flow across Canada for those projects that have been approved to create, upgrade and sustain ATV and Off-Road Motorcycle (ORMs) recreational trails.

MMIC 2010 MEMBERSHIP RENEWAL
The Strongest Voice for the Motorcycle and ATV Industries:
The 2010 Corporate Affiliate and Tier II membership programs continue with more of the features and benefits for companies like yours in the motorcycle and ATV industry.

SUBMISSIONS BEING ACCEPTED FOR PROGRAM FUNDING
The MMIC/COHV are now accepting submissions for the Image Enchancement Fund from projects or clubs that enhance or improve the image of motorcycling and ATVing in Canada.

SCOOTER RIDERS AT 14 IN ALBERTA
The province of Alberta has passed legislation allowing persons aged 14 or older to be licensed for operating Limited
Speed scooters.

Retail Sales Analysis

Ontario Tire Stewardship Includes Off-Road OEMS and Tier II Members
The Ontario Tire Stewardship (OTS) is a program to divert used tires from landfill and to research better disposal methods of tires. It has been in place for several years now for on-road OEMs.

MMIC Show Exhibit Rates Frozen for '10
In a joint statement, the show production companies for the Motorcycle and Moped Industry Council's (M.M.I.C.) seven motorcycle shows have announced their decision to hold show space pricing at the '08/'09 level for all exhibitors for the upcoming 2009/2010 show series.

Open Road Insurance Has ATV/UTV Program

Federal Government Investment in Trails Infrastructure
The Canadian Off-Highway Vehicle Distributors Council (COHV) as a member of the National Trails Coalition (NTC) wants trail groups across Canada to know that the application forms and guidelines to access the Government of Canada's $25 million investment in recreational trails is now available on the National Trails Coalition website www.ntc-canada.ca or www.cns-canada.ca.

2008 National Outlet Profile Survey
Each year the MMIC/COHV, in conjunction with its member manufacturers, conducts a Retail Outlet Profile Survey where the primary objective is to gather information that will assist in the preparation of reports for legislative and statistical purposes.

THE PASSION OF TWO WHEELS:
MMIC's Motorcycle & Scooter Spring 2009 Campaign

"Are we there yet" and "I think we're lost" are familiar
phrases bandied around when traveling inside a four-wheel
vehicles. But these phrases have a different meaning when
you "try life on a bike".

Court Issues Sound Emmision Decision
The municipal court in St-Jean-Sur-Richelieu, Quebec, rendered a decision recently in a sound emission case that had been before the courts for years. The case involved a Kawasaki Vulcan 800 with stock mufflers. The judge ordered an acquittal when the crown decided it had no proof.

MMIC Motorcycle and Scooter Campaign 2009
As a follow up to the information package previously sent to MMIC member companies, the following is information on the kick-off of the MMIC 2009 motorcycle and Scooter campaign.

Industry Watch
MMIC Numbers Show Two Wheel Sales Still Climbing

National Trails Initiative Announced
Families, outdoors enthusiasts and tourists across Canada will be able to enjoy more of our rich natural heritage thanks to a major new investment in Canada's network of national trails,

Safety and Image Fund Starts Its Work
Each year, the seven national MMIC/COHV Motorcycle and ATV shows have a portion of their profits set aside, by their production companies and the MMIC, for distribution in support of motorcycle and ATV riding clubs or provincial federations and their worthy projects.

COHV Achievments Report

Risk Management Defined Part II
In order to make informed business, safety, and loss prevention decisions, you need to know the risks you may face. The first step of Risk Management therefore is to Identify the Risks to which your dealership is exposed.

2009/2010 Show Dates

Federal Investment in Trails Announced
The Canadian Off-Highway Vehicle Distributors Council (COHV) as a member of the National Trails Coalition (NTC) is pleased to learn that, in its 2009 budget, the Government of Canada is injecting $25 million into the construction of trail infrastructure across the nation.

Success Continues with Western Shows
"The show floors of the MMIC/COHV Toronto and Calgary
Motorcycle Shows were humming with energy and activity.

Industry Standards - New Standards For Youth ATV Models
The ATV industry recognizes that rider education, parental
supervision, and appropriate government legislation
are the keys to improving ATV safety for both children
and adults.

Open Road Insurance - New Season - New Features
The motorcycle season is upon us and the Open Road R Insurance Program is pleased to share with you the changes made for 2009.

Risk Management Defined Part I - With Federated Insurance
Risk Management is an ongoing systematic effort to identify
and control the risk of losses and to finance those
losses in a cost effective fashion.

Strong Start to Show Season
The show floors of the MMIC/COHV Toronto and Calgary
Motorcycle Shows were humming with energy and
activity.

MMIC/COHV Strategies Set
Every December the MMIC and COHV Executive set their
strategic direction for the two Councils in the new year.

International Off-Road Agreement
The Canadian Off-Highway Vehicle Distributors Council (COHV) is pleased to announce that, through a Memorandum of Understanding (MOU), in partnership with the National Off- Highway Vehicle Conservation Council (NOHVCC), the All- Terrain Quad Council of Canada (AQCC) and the Motorcyclists Confederation of Canada (MCC), will work together to provide a wide spectrum of programs, materials and information to further a positive future for responsible off-highway vehicle (OHV) recreation in North America.

Bill 117 Petition at The MMIC Toronto Show
A Private Members' bill that seeks to restrict passengers under 14 years of age from motorcycles, progressed through second reading on December 4th.

One Year Ago This Month

Industry Watch

One person travelling by car in more populated areas such as cities and urban areas uses a lot of fuel to move from one place to another.

Bill 117 Gets Reaction in Ontario
A Private Members' bill that seeks to restrict passengers under 14 years of age from motorcycles, has passed first reading in the Ontario Legislature.

ATV Passenger Permitted in Quebec
An announcement from the Office of Minister Julie Boulet on October 31, allows ATV riders to carry a passenger on their vehicle under certain conditions.

"Don't Blame Jake" Continues Messaging Through Pamphlet
In May 2008 COHV launched the "Don't Blame Jake" youth safety campaign reminded parents that youth under the age of 16 years should never ride an adult size ATV.

One Year Ago This Month

Don't Blame Jake Ends Media Run
In May 2008 COHV launched the "Don't Blame Jake" youth safety campaign reminded parents that youth under the age of 16 years should never ride an adult size ATV.

ATV and ORV Insurance
Finding the right insurance coverage for All-Terrain Vehicles (ATV) or Off-Road Vehicles (ORV) for your clients might not be so simple since not all insurance companies provide this coverage.

One Year Ago This Month:
Importer Assistance Program Up and Running
For the established and newest importers and distributors, its now a fact that they must join an association that will review and consult with them on their testing documentation.

Retail Sales Analysis for September 2008

Membership Renewal and Recruitment Continues
Current members of MMIC/COHV are continuing to re-instate their memberships, and new companies are joining their ranks. If you haven't completed your membership renewal for the 2009 program year, contact Tim Stover.

MMIC/COHV is in New Location
The staff of MMIC/COHV have completed their move to their new offices.

Retail Sales Analysis for August 2008

MMIC/COHV Is Moving Offices
With an increase in staff, and the corresponding increase in industry activities and projects, the MMIC/COHV is moving their offices.

August is Membership Renewal and Recruitment Month
Current members of MMIC/COHV will have received a membership renewal letter to continue their benefits through the 2009 year.

ATV Bill Passed in U.S. - Likely to Follow in Canada
News has surfaced that the U.S. Congress has passed a provision that all new ATVs sold in the United States will comply with an ANSII/SVIA safety standard. The provision mentioned below is expected to pass and be signed into law shortly.

Canadian ATV Instructors - International Training Guidelines
The Canadian Off-Highway Vehicle Distributors Council (COHV) is pleased to announce that the Specialty Vehicle Institute of America (SVIA) has granted the COHV, in partnership with the All-Terrain Quad Council of Canada (AQCC), a royalty-free license to use and reproduce its ATV-ASI all-terrain vehicle training curriculum to train ATV instructors in Canada.

Retail Sales Analysis

Show Report: 2008/2009
The MMIC/COHV manufacturer showcase shows are preparing for the start of the season!

August is membership renewal and recruitment month:
By August 1, current members of MMIC/COHV will receive a membership renewal letter to continue their benefits through the 2009 year.

Free MCC membership campaign
It has been two months since MMIC and its member companies launched the "Free MCC Membership with the purchase of a new bike or scooter" campaign. Since the launch of the campaign, MMIC has received retail sales numbers from its member companies that indicate motorcycles and scooters sales across Canada are at a record high.

Industry Watch

With fuel prices sky rocketing there is a growing interest in two-wheeled transportation. In fact, stats collected by MMIC on behalf of its member companies are showing that motorcycle and scooter retail sales were up almost 13 percent year-to-date as of the end of May 2008.

Retail Sales Analysis

Government Relations Staff Now Onboard
Please note Luc Fournier has joined us recently as our new Director of Policy and Government Relations.

2007 Industry Report Summary

The annual industry statistical report was completed in May, for the 2007 calendar year.

Show Dates Confirmed For MMIC Shows
Dates for the 7 MMIC shows have been confirmed and are now available on the MMIC website, www.mmic.ca.

Health Benefits Study: Book Your Times
The first trail ride testing for the Health Benefits Study took place outside Ottawa at the Ontario Federation of All Terrain Vehicle Clubs' President's Ride on June 7, 2008.

Retail Sales Analysis
Free MCC Membership With Purchase of New Bike
The Motorcycle and Moped Industry Council (MMIC) member companies and the Motorcyclists Confederation of Canada (MCC) are pleased to announce a joint venture that has authorized dealerships across Canada providing a free one-year MCC membership with the purchase of a new street-legal motorcycle or scooter.

Riders Wanted to Demonstrate Health Benefits of ATV Riding
Phase II of the Health Benefits Study of OHV Riding is gearing up.

Rider Federation Promoting Responsible ATV Riding
Provincial and national OHV rider federations have been working hard to implement various projects and programs that reinforce the importance of responsible OHV riding.

COHV's Newest ATV Safety Campaign
The Canadian Off-Highway Vehicle Distributors Council (COHV) launched a pilot youth ATV safety campaign on May 1, 2008 that includes print ads, posters and a Public Service Announcement (PSA) reminding adults that youth under 16 years of age should never be allowed to ride an adult-size ATV.

Retail Sales Analysis

Competition Bodies Join Under MCC Banner
The Motorcyclists Confederation of Canada (MCC), in late March, announced the formation of the MCC Competition Working Group to coordinate and expand motorcycle racing in Canada.

Canadian Motorsport Racing Club

CMRC is a marketing driven organization that focuses on promoting each discipline of motorcycling to achieve increased participation at the regional level and greater public awareness nationally.

World Enduro Canada

An off road motorcycle race promoter that is pleased to announce their
association as a sanctioning body and promotion partner under the umbrella of the Motorcycle Confederation of Canada responsible for Enduro and Cross Country competition.

Parts Canada Superbike Championship
Has established itself as one of the most successful racing series in Canadian motorsport.

Retail Sales Analysis

Eastern Swing Caps Show Season
The MMIC/COHV Shows continued in February with Quebec, Atlantic, and Montreal, ending the show season for exhibitors, but starting the spring selling season in each of the show's regions.

Quebec Show Now MMIC Owned
The Quebec Show was formally handed over to the MMIC in March, and now becomes official property of MMIC.

Atlantic Show Exceeds Expectations In Debut
Judging the success of a new show in a new city is never very scientific, but all the experts were out-witted by the number of attendees of the first MMIC show in the Atlantic region.

MMIC/COHV Gives Back To Riding Community
The MMIC and COHV, along with the Canadian National Sportsman Show (CNSS), who manage four of the 7 MMIC shows, were pleased to announce that five rider clubs had been approved for a total of $90,000 in funding from the Safety and Image Enhancement Fund (SIEF).

Burglar Systems with Federated
Statistics show installing burglar alarm systems reduces the likelihood of a break-in by 67%.

Retail Sales Analysis
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