November 18, 2016
The MMIC is a member of the IMMA – International Motorcycle Manufacturers Association. Click here for the free download of the industry publication: The Shared Road to Safety -A Global Approach to Safer Motorcycling.
The safety of motorcycle riders is a high priority of the global motorcycle industry. Safer motorcycling leads to more sustainable motorcycling and the realization of the key benefits that motorcycles can bring to transport and the economy. Road safety strategy should be focused on a progressive improvement of both road safety policy and practice. The industry believes that the most sustainable route to safer motorcycling lies within taking a comprehensive approach to safety policy and practice, based on a ‘shared responsibility’ approach. In order to realize this and ensure that safety is managed with an even hand and on a level playing field, the first and most important step is to recognize motorcycling’s place within society and overall transport strategies.