August 27, 2020
Over one hundred and twenty three thousand (123,514) new units of motorcycles, scooters and OHVs plus parts and accessories were sold during 2020. When combined with part and accessories the result was an estimated retail value of one billion, four hundred and eighty three million dollars ($ 1,483,099,000 ). Motorcycles and scooters accounted for 54.02% of total new units sold, while OHVs made up the remaining 45.98%. By dollar value, new motorcycle sales accounted for 50.49% of the total retail value of sales and new OHV sales accounted for 49.51% of the total retail value of sales. In 2020, 75.70% of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 24.30% in the fall and winter combined. New retail sales for OHVs in 2020 were 66.73% in the spring and summer from April to September inclusive, and 33.27% in the fall and winter combined.
MMIC Member Companies:
November 24, 2016
November 21, 2016
“Are we there yet” and “I think we’re lost” are familiar phrases bandied around when traveling inside a four wheel vehicles. But these phrases have a different meaning when you “try life on a bike”.
On a bike, no one ever asks “are we there yet” and anyone who has tried “life on a bike” is sure to admit that it’s unlikely that they “ever discovered themselves in a minivan”. And the best thing about life on a bike is the sense of freedom and the knowledge that “you are never lost on a bike”.
This is the passion of “two wheels” and at the Motorcycle & Moped Industry Council (MMIC) we want to re-awaken your senses to the world outside. We want you to remember what it was like when in your youth you rode a bike. It was never about where you were going but about the trip to get there.
It’s about the exhilaration of the ride. Because we love motorcycling so much, we think everyone should have an opportunity to discover for themselves the unrestricted joy of riding.
In fact, this is the message we want past, present and future motorcycle & scooter enthusiasts to be reminded of during our motorcycle & scooter campaign.
It’s also about choice and that choice could be two-wheel riding on a scooter. Life on a scooter introduces the savvy urban or city dweller to an exciting alternative vehicle for those business or fun loving commutes. Remember, it’s about the quality of life; scooters are just one-way of making it better.
November 15, 2016
Moncton, NB (November 15, 2016) – The Motorcycle& ATV Show Moncton will roll into the Moncton Coliseum, February 10 to 12, 2017, to debut the industry’s 2017 makes and models to Atlantic Canadian riders.
The show is the largest of its kind in the Atlantic Canada and offers riders their first, up-close look at all the new motorcycle, scooter, ATV and side-by-side models available from the major manufacturers.
“The Motorcycle& ATV Show Moncton is guaranteed to create excitement for the 2017 riding season, “ says Neil Fardy, show manager, “It’s a great opportunity to check out what’s new and hot on two, three and four wheels and to chat with the many manufacturer reps who will be on hand to answer their questions.”
Exhibits will showcase the latest and greatest things related to riding including new industry innovations, technologies and developments, plus the most current apparel, accessories and touring destinations.
Again this year, the show will feature a fun-filled, action-packed line-up of entertainment and information sessions, leading off with She Rides Nite for the growing number of women embracing the sport. Clinton Smout will return to the show to deliver his “Learn to Ride” sessions and The Yamaha Riding Academy will be back to give youngsters ages 6 through 12 free riding lessons on the coliseum floor.
Presented by Dalton Timmis Insurance and produced by Power Sport Services, the Motorcycle & ATV Show-Moncton is the only Atlantic Canada stop on its national seven-city tour.
For more information on the 2017 show hours, ticket prices, features, and a list of exhibitors, visit the Moncton show website at www.monctonmotorcycleshow.ca. Regular updates are also posted the show’s Facebook page at www.facebook.com/TheMotorcycleATVShowMoncton.
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ABOUT DALTON TIMMIS INSURANCE
Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.
Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values. Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.
Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.
ABOUT POWER SPORT SERVICES:
Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PPS owns and produces seven premier motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.
Power Sport Services, Motorcycle & Moped
Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
(416) 491-4449 (office)
(506) 961-3633 (mobile)
November 15, 2016
TORONTO (November 15, 2016) – Ontario’s biggest motorcycle technology and new model showcase, the Motorcycle Show-Toronto presented by Dalton Timmis Insurance, will celebrate its 30th anniversary February 17-19 at the Enercare Centre, Exhibition Place.
This is Ontario’s only stop on the motorcycle manufacturers’ official national seven-city show tour, which kicks-off in Calgary in early January. Riders will get their first live look at the 2017 line-up of new motorcycles, scooters, ATVs and side-by-sides that will be rolling into dealers’ showrooms across the country ahead of the spring riding season.
In addition to new bikes, enthusiasts can check-out the latest in riding apparel, accessories, touring destinations, and many other exciting exhibits all under one roof.
“For 30 years, the Motorcycle Show-Toronto has been one the most anticipated events of the winter for Ontario’s motorcycle enthusiasts, because this show is a sure sign that the new riding season is just around the corner,” said Toronto Show Manager, Neil Fardy. “2017 is shaping up to be a big year for new model releases from Canada’s top motorcycle brands and we’re looking forward to giving everyone their first chance to see them at the Enercare Centre in February.”
The family-friendly show also has several special features that appeal to riders of all ages and experience levels, including Yamaha’s Riding Academy for Kids and their Riding Skills Demo’s with expert Clinton Smout, She Rides Night (a celebration of women who ride), motorcycle stunt shows with Canadian star Craig Latimer, and Jordan Szoke’s Extreme Show, featuring the Hall-of-Famer’s trials demos.
The Motorcycle Show-Toronto presented by Dalton Timmis Insurance is produced by Power Sport Services.
For Show hours, features, ticket prices and info, visit www.torontomotorcycleshow.ca. Discounted advance tickets are on sale now through the website’s online box office and at select Ontario dealers.
ABOUT DALTON TIMMIS INSURANCE
Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.
ABOUT POWER SPORT SERVICES
Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.
|Toronto Show Public Relations
Accelerate Marketing & Communications
(905) 554-9491 (office)
(416) 312-9491 (mobile)
|Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
(905) 752-1158 (office)
July 19, 2016
Both MMIC and COHV receive many calls from Canadians wishing to import motorcycles (including enclosed motorcycle, open motorcycle, limited-speed motorcycle or motor tricycle), and restricted-use motorcycles (including all-terrain vehicles, off-road motorcycles) into Canada from foreign countries. Many of these potential importers are surprised to learn that there are regulations that must be met as a condition of admitting these vehicles into Canada. The Motor Vehicle Safety Act and regulations administered by Transport Canada establish the safety standards for vehicles manufactured and imported into Canada. The Canadian Environment Protection Act 1999 and regulations administered by Environment Canada establish the exhaust emission standards for vehicles manufactured and imported into Canada,
A Quick Guide to Importing Motorcycles Under the On-Road Vehicle and Engine Emission Regulations
Emission standards for on-road motorcycles are governed under the On-Road Vehicle and Engine Emission Regulations (Regulations) established under the authority of the Canadian Environmental Protection Act, 1999 (CEPA 1999). The Regulations have been streamlined to enable acceptance of U.S. Environmental Protection Agency (EPA) certification as a means of demonstrating compliance with Canadian emission standards in recognition of the fact that many motorcycle models are offered for sale in both Canada and the United States during the same period.
July 19, 2016
Power Secure Pac
MMIC’s Commercial Insurance Program
The Power Secure Pac is a comprehensive commercial insurance program exclusively for MMIC members and their dealers, tailor-made for your needs.
The program is underwritten by Federated Insurance one of the most trusted names in the commercial insurance business. Think of the Federated Insurance team as your personal risk management department. Federated Field Risk Analysts and their Loss Prevention Consultants will work directly with you. You will know who to go to for answers and support.
Their services include:
July 18, 2016
Even before you have purchased a motorcycle, the best way you can learn about motorcycling is from the experts. Whether you are new to motorcycling or returning to an old passion, you will benefit from a motorcycle Rider Training course. And, yes, the motorcycle is supplied for the basic learner’s course. As well, as an added bonus, you may qualify for savings on your motorcycle insurance!
MMIC supports motorcycle rider training programs across Canada. The MMIC believes that rider training is one of the best ways, if not the best way, to learn how to ride a motorcycle.
All recognized rider training programs have certain characteristics in common:
To get started you need to understand the following:
General Guidelines for Rider Training Courses
For those who are inexperienced, or for those with some experience but require basic licensing, or for those of you who are returning to the sport after an extended absence, we recommend:
Introductory Riding Basics Programs
These basic training programs are a comprehensive 18-hour experience to give you necessary motorcycle handling skills. They are conducted away from traffic on motorcycles that the course provides. They are geared toward personal coaching and a relaxed approach to put you at ease while also challenging you.
The typical course is scheduled on a weekend or two week days. The weekend starts Thursday or Friday evening with a three-hour classroom discussion of risk factors and basic riding strategies.During the course you will ride a series of exercises that builds one skill after another until you have a sense of control and accomplishment.
The program concludes on the afternoon of the second day with an on-site riding exercise to meet provincial ministry standards. If you are successful, the riding school is authorized by the ministry to issue you a certificate for your next level of motorcycle licence (in applicable provinces).
Advanced Training: Riding Strategies Programs
For those motorcyclists who presently have your probationary licence and need to obtain your full motorcycle licence, or who want a higher comfort level in traffic, we recommend Advanced Training.
This higher level training program qualifies you to obtain your full motorcycle licence in many provinces. Advanced training assumes that you have basic motorcycle handling skills in traffic. It fine-tunes your traffic observation and management practices on your own motorcycle in a real traffic environment.
The training differs from province to province and usually involves a minimum of nine to fifteen hours.
The ratio riders to each instructor is small and ranges around three or four to keep your learning intimate and relaxed. Typically, training will take place on Friday evening and either a Saturday or Sunday.
This course is enjoyable for the camaraderie of group riding, and especially for the development of confidence in your skills.
Questions to Ask Before You Register
We know from our students what contributes to an enjoyable and effective learning experience. Ask about:
May 10, 2016
For Immediate Release
Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross in support of relief and recovery efforts being made to help those affected by the wildfires that devastated communities in and around Fort McMurray, Alberta.
As an industry, we believe that we should do our part to assist the families and communities involved.
Power Sport Services is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven motorcycle and OHV shows, two of which are held in Alberta.
For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or firstname.lastname@example.org
March 2, 2016
Montreal, March 2 2016 – The 2016 edition of The Montreal Motorcycle Show, presented by La Capitale General Insurance, finished strong on Sunday, boasting a 1.7% increase in attendance and welcoming 34,000 visitors from across the province. “With close to 200 exhibitors, the Montreal Motorcycle Show is always a great get-together and celebration!” says Bianca Kennedy, Show Manager. “The Show is the first real indication that spring is on its way! It’s the perfect way to kick-off another great riding season. The countdown to March 15th – the first official riding day in Quebec – is now on!”
In addition to all the new 2016 models unveiled by the major manufacturers, a number of local builders were also on-hand, showing off their latest projects and designs. Their bobbers, cafe racers, choppers and vintage rebuilds definitely caught the crowds’ attention and brought a new wave of riders through the show’s doors. In total, over 500 vehicles were on display – no shortage of eye-candy for riders of all levels, styles and categories, and of course, all the latest gear, apparel and equipment to outfit riders from head to toe. The conferences hosted by Eric Menard, were well attended and the new motorized trials demos were a real crowd pleaser. Eye Ride, a virtual reality test ride at the BMW Motorrad booth, was also a very popular attraction.
With more and more women discovering the fun, excitement, freedom and camaraderie of riding, it’s no surprise that this year’s She Rides Nite was such a success. The highlight of the night was a ladies-only motorcycle draw for a 2016 Ninja 300, courtesy of Kawasaki Canada and Excel Moto. “Ladies Night is a celebration of women who ride, and the perfect opportunity for motorcycle-curious ladies to take the first step or the next step in their riding adventure” states Bianca Kennedy. “We are thrilled to see so many women embracing the sport.” More than 1000 women attended She Rides Nite – a 13% increase over last year!
As always, the Yamaha Riding Academy was also a popular activity for kids of all ages. More than 200 of the show’s pint-sized visitors got suited up in the latest motocross gear and took a few smile-inducing laps around the youth-friendly track.
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Bianca Kennedy, Manager, Montreal Motorcycle Show
514 375-1974 x 101 – email@example.com