August 27, 2020
Over one hundred and twenty three thousand (123,514) new units of motorcycles, scooters and OHVs plus parts and accessories were sold during 2020. When combined with part and accessories the result was an estimated retail value of one billion, four hundred and eighty three million dollars ($ 1,483,099,000 ). Motorcycles and scooters accounted for 54.02% of total new units sold, while OHVs made up the remaining 45.98%. By dollar value, new motorcycle sales accounted for 50.49% of the total retail value of sales and new OHV sales accounted for 49.51% of the total retail value of sales. In 2020, 75.70% of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 24.30% in the fall and winter combined. New retail sales for OHVs in 2020 were 66.73% in the spring and summer from April to September inclusive, and 33.27% in the fall and winter combined.
MMIC Member Companies: