MMIC and COHV Statistics Summary
January 1st, 2019 to December 31st, 2019
Over one hundred and three thousand new units of motorcycles, scooters and OHVs plus parts and accessories were sold during 2019 at an estimated retail value of one billion, four hundred and seventy seven million dollars ($ 1,477,682,000 ). Motorcycles and scooters accounted for 58.01% of total new units sold, while OHVs made up the remaining 41.99%. By dollar value, new motorcycle sales accounted for 61.06% of the total retail value of sales and new OHV sales accounted for 38.94% of the total retail value of new unit sales. In 2019, 72.20% of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 27.80% in the fall and winter combined. New retail sales for OHVs in 2019 were 62.20% in the spring and summer from April to September inclusive, and 37.80% in the fall and winter combined.