MMIC and COHV Statistics Summary from January 1st, 2018 to December 31st, 2018
Retail Motorcycle New Unit Sales 2014-2018
Download Our Annual Industry Report Summary – 2018
Over one hundred and four thousand new units of motorcycles, scooters and OHVs plus parts and accessories were sold during 2018 at an estimated retail value of one billion, five hundred and eighty two million dollars ($ 1,582,005,000 ). Motorcycles and scooters accounted for 58.27% of total new units sold, while OHVs made up the remaining 41.73%. By dollar value, new motorcycle sales accounted for 57.17% of the total retail value of sales and new OHV sales accounted for 42.83% of the total retail value of new unit sales. In 2018, 71.32% of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 28.68% in the fall and winter combined. New retail sales for OHVs in 2018 were 61.10% in the spring and summer from April to September inclusive, and 38.90% in the fall and winter combined.