Press Releases – Page 6 – MMIC
Motorcycle & Moped Industry Council

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Let The Countdown Begin

EDMONTON, AB (November 3, 2016)  – The Motorcycle & ATV Show – Edmonton will roll into the Expo Centre, Northlands January 13-15, 2017. There is no better way to kick off the new year than getting a sneak peak at all the new 2017 motorcycle, scooter, ATV and side-by-side models available from all the major manufacturers. This year’s Show will feature the latest and greatest of all things related to riding including apparel, accessories, touring destinations, clubs and associations and charity rides.

“For most Central Alberta riders the Motorcycle & ATV Show – Edmonton is the first glimmer of hope that the riding season isn’t all that far off, ” says Laurie Paetz, Show Manager, “this is the perfect time to check out what’s new on two, three and four wheels.”

The Show offers exhibits, entertainment and information sessions which are sure to please riders of all ages, including the ever-popular MX Freestyle and stunt show, which this year will feature Jordan Szoke and family wowing audiences with their Trials riding skills, the Yamaha Riding Academy for kids ages 6 through 12; these sessions introduce kids to the sport in a safe, supervised environment, Clinton Smout’s “Learn to Ride” sessions which have always proven to be both educational and enlightening for new riders, and She Rides, which takes place on Friday, January 13th, all ladies receive half price admission after 5:00 pm.

For those that believe that “things get better with age” the vintage display is sure to stop you in your tracks. These bikes have been meticulously restored and maintained by their owners for decades and truly put into perspective how far motorcycles have come.

Produced by Power Sport Services (PSS), the Motorcycle Show – Calgary boasts an impressive line-up of manufacturers including  Arctic Cat, BMW Motorrad, BRP-CanAM, Harley-Davidson Canada, Ducati, Honda, Indian, Kawasaki, KTM, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha, just to name a few.

For further information including Show hours, ticket prices, features, and list of exhibitors please visit www.edmontonmotorcycleshow.ca or become part of the Motorcycle & ATV Show – Edmonton’s online community by liking us on Facebook http://www.facebook.com/motorcycleandatvshowedmonton or following us on Twitter @thebikeshows.  Advance tickets can be purchased on-line at http://www.ticketmaster.ca/motorcycle-show-edmonton-alberta/event/11005134B810BFDE?artistid=920101&majorcatid=10005&minorcatid=105&tm_link=search_msg-0_11005134B810BFDE

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

MEDIA CONTACTS:
Show Manager
Laurie Paetz
Power Sport Services
lpaetz@powersportservices.ca
(403) 457-1080 (office)
(403) 998-0447 (mobile)
Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(905) 752-1158 (office)
1-855-794-7487 (Toll-free)
416-996-9207 (mobile)
Show Publicist
Jackie Jackson
jjregency@shaw.ca
(403) 238-3309 (office)
(403) 614-6697 (mobile)
mmicadmin

Let The Countdown Begin

CALGARY, AB (November 3, 2016)  – The Motorcycle Show – Calgary will roll into the BMO Centre, Stampede Park January 6-8, 2017.  There is no better way to kick off the new year than getting a sneak peak at all the new 2017 motorcycle, scooter, ATV and side-by-side models available from all the major manufacturers. This year’s Show will feature the latest and greatest of all things related to riding including apparel, accessories, touring destinations, clubs and associations and charity rides.

For most Southern Alberta riders the Motorcycle Show – Calgary is the first glimmer of hope that the riding season isn’t all that far off, “ says Laurie Paetz, Show Manager, “this is the perfect time to check out what’s new on two, three and four wheels.

The Show offers exhibits, entertainment and information sessions which are sure to please riders of all ages, including the ever-popular MX Freestyle and stunt show, which this year will feature Jordan Szoke and family wowing audiences with their Trials riding skills, the Yamaha Riding Academy for kids ages 6 through 12; these sessions introduce kids to the sport in a safe, supervised environment, Clinton Smout’s “Learn to Ride” sessions which have always proven to be both educational and enlightening for new riders, and She Rides, which takes place on Friday, January 6th, all ladies receive half price admission after 5:00 pm.

For those that believe that “things get better with age” the vintage display is sure to stop you in your tracks. These bikes have been meticulously restored and maintained by their owners for decades and truly put into perspective how far motorcycles have come.

There isn’t a rider out there that doesn’t consider themselves unique, and nowhere is that more obvious than in the gallery of custom bikes on display.  These one of a kind works of art reflect the unique personalities of those they were built for.

Produced by Power Sport Services (PSS), the Motorcycle Show – Calgary boasts an impressive line-up of manufacturers including  Arctic Cat, BMW Motorrad, BRP-CanAM, Harley-Davidson Canada, Ducati, Honda, Indian, Kawasaki, KTM, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha, just to name a few.

For more information on Show hours, ticket prices, features, and a list of exhibitors please visit www.calgarymotorcycleshow.ca or become part of the Motorcycle – Calgary’s online community by liking us on Facebook http://www.facebook.com/motorcycleshowcalgary or following us on Twitter @thebikeshows. Advance tickets can be purchased on-line at https://motorcycleshow.streamintickets.com/purchaseProductSP.aro?sum=The+Motorcycle+Show+-+Calgary

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

MEDIA CONTACTS:
Show Manager
Laurie Paetz
Power Sport Services
lpaetz@powersportservices.ca
(403) 457-1080 (office)
(403) 998-0447 (mobile)
Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(905) 752-1158 (office)
1-855-794-7487 (Toll-free)
416-996-9207 (mobile)
Show Publicist
Jackie Jackson
jjregency@shaw.ca
(403) 238-3309 (office)
(403) 614-6697 (mobile)
mmicadmin

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross

For Immediate Release

Media Statement

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross in support of relief and recovery efforts being made to help those affected by the wildfires that devastated communities in and around Fort McMurray, Alberta.

As an industry, we believe that we should do our part to assist the families and communities involved.

Power Sport Services is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven motorcycle and OHV shows, two of which are held in Alberta.

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

MOTORCYCLING LEGENDS AND CHAMPIONS TO BE HONOURED AT ELEVENTH ANNUAL CANADIAN MOTORCYCLE HALL OF FAME INDUCTION BANQUET AND REUNION

May 10, 2016
For Immediate Release

Media Statement

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross in support of relief and recovery efforts being made to help those affected by the wildfires that devastated communities in and around Fort McMurray, Alberta.

As an industry, we believe that we should do our part to assist the families and communities involved.

Power Sport Services is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven motorcycle and OHV shows, two of which are held in Alberta.

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

The Canadian Off-Highway Vehicle Association (COHV) and its member companies support the Government of Alberta’s decision to temporarily restrict OHV recreational use.

May 9, 2016
For Immediate Release

 

Media Statement

The Canadian Off-Highway Vehicle Association (COHV) and its member companies support the Government of Alberta’s decision to temporarily restrict OHV recreational use.  We ask all OHV owners and riders to refrain from using their vehicles until the emergency fire situation has ended.

The Canadian Off-Highway Vehicle Distributors Council is the national not-for-profit industry association of OHV manufacturers and distributors in Canada. The member companies of COHV represent approximately 95 percent of all OHVs sold in Canada.

 

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

MONTREAL MOTORCYCLE SHOW: 34 000 STRONG: RIDERS FROM ACROSS QUEBEC ARE GEARED UP FOR ANOTHER GREAT RIDING SEASON!

Montreal, March 2 2016 – The 2016 edition of The Montreal Motorcycle Show, presented by La Capitale General Insurance, finished strong on Sunday, boasting a 1.7% increase in attendance and welcoming 34,000 visitors from across the province.  “With close to 200 exhibitors, the Montreal Motorcycle Show is always a great get-together and celebration!” says Bianca Kennedy, Show Manager.  “The Show is the first real indication that spring is on its way!  It’s the perfect way to kick-off another great riding season.  The countdown to March 15th – the first official riding day in Quebec – is now on!”

In addition to all the new 2016 models unveiled by the major manufacturers, a number of local builders were also on-hand, showing off their latest projects and designs.  Their bobbers, cafe racers, choppers and vintage rebuilds definitely caught the crowds’ attention and brought a new wave of riders through the show’s doors.  In total, over 500 vehicles were on display – no shortage of eye-candy for riders of all levels, styles and categories, and of course, all the latest gear, apparel and equipment to outfit riders from head to toe.  The conferences hosted by Eric Menard, were well attended and the new motorized trials demos were a real crowd pleaser.  Eye Ride, a virtual reality test ride at the BMW Motorrad booth, was also a very popular attraction.

With more and more women discovering the fun, excitement, freedom and camaraderie of riding, it’s no surprise that this year’s She Rides Nite was such a success.  The highlight of the night was a ladies-only motorcycle draw for a 2016 Ninja 300, courtesy of Kawasaki Canada and Excel Moto.  “Ladies Night is a celebration of women who ride, and the perfect opportunity for motorcycle-curious ladies to take the first step or the next step in their riding adventure” states Bianca Kennedy.  “We are thrilled to see so many women embracing the sport.”  More than 1000 women attended She Rides Nite – a 13% increase over last year!

As always, the Yamaha Riding Academy was also a popular activity for kids of all ages.  More than 200 of the show’s pint-sized visitors got suited up in the latest motocross gear and took a few smile-inducing laps around the youth-friendly track.

The next edition of the Montreal Motorcycle Show is confirmed for February 24-26, 2017 at the Palais des congres!  See you next year!

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Source :
Bianca Kennedy, Manager, Montreal Motorcycle Show
514 375-1974 x 101 – bkennedy@powersportservices.ca

 

Public Relations :
Julie Gagnon, 514 713-4381 – julie@juliegagnon.ca
Isabelle Fafard, 514 865-8157 – isabelle.fafard@180deux.ca

mmicadmin

A STRONG 2016 MODEL LINE-UP, POPULAR FEATURES AND GOOD WEATHER RESULTS IN SOLID CROWDS FOR MOTORCYCLE SHOW-TORONTO

TORONTO, ON (February 29, 2016) – The 2016 Motorcycle Show-Toronto presented by Dalton Timmis Insurance, took place at the Enercare Centre, Exhibition Place, February 19 to 21.

The show started with large crowds for the noon opening on Friday. Many enthusiasts took advantage of the good weekend weather to ride their bikes to the show and enjoy the free motorcycle parking. This, plus several popular features, and consumer interest in the strong line-up of new 2016 models resulted in over 29,000 people attending the three-day show – an increase of 5% over 2015.

Friday night featured She Rides Nite, with half-price tickets for ladies after 5:00 PM, free parking for all and highlighted by a prize give-away of a brand new 2016 Kawasaki Ninja, provided by Canadian Kawasaki, Snow City Cycle and Ready Powersports.

In addition to the 500+ motorcycles, ATVs, side-by-sides and scooters on display, there was plenty for show-goers to see and do all weekend long.

Team Empire wowed the crowds with their unique and exciting stunt demonstrations, and the OPP’s precision riding team, The Golden Helmets, drew rave reviews from fans all weekend long.

For the first time at the Toronto show, Harley-Davidson’s “Jumpstart” display revved-up crowds as they were able to feel the engine fire-up and hear that unforgettable sound.

BMW Motorrad debuted their new VR riding experience, Eye Ride,  allowing participants to enjoy all of the fabulous reasons to ride – the view, the sound, the feeling…on-road, off-road and at the race track.

The always popular Yamaha Riding Academy was busy providing kids 6 – 12 years old with an opportunity to ride – a first riding experience for many of the children. It was fully booked and busy throughout the weekend sessions. Clinton Smout’s Yamaha “How To” seminars taught riders how to navigate some of the challenging obstacles they might encounter along the way.

The weekend was capped off with our Grand Prize Draw on Sunday afternoon. Thanks to Triumph Motorcycles, GP Bikes and Sturgess Cycles, as well as Q107, our grand prize winner went home with a new 2016 Triumph Street Twin.

Show Manager, Neil Fardy said “Beautiful weather all weekend long sure did encourage the crowds of people to get out and enjoy the show. I really think that everyone, whether they were experienced or new riders were feeling that “itch” to get out on the road.  I know I was. And the chance to win one of the two new motorcycles being awarded on the weekend was certainly a bonus, and a highlight for those attending the show”.

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.

Toronto Show Public Relations

Jerry Priddle
Accelerate Marketing & Communications
jerrypriddle@accelmc.com
(905) 554-9491 (office)
(416) 312-9491 (mobile)

Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council

Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(416) 491-4449 (office)
(877) 470-6642 (toll-free)
(416) 996-9207 (mobile)

mmicadmin

NO SHORTAGE OF EXCITEMENT AT THE MONTREAL MOTORCYCLE SHOW SPRING IS RIGHT AROUND THE CORNER!

Montreal, February 17, 2016 – Running February 26 to February 28 at the Palais des congres, the Montreal Motorcycle Show promises to channel spring and the start of the 2016 riding season.

Motorcycle fans are about to make their yearly pilgrimage to the show, whether they’re admiring the newest models on display, checking out this year’s clothing and accessories, viewing custom bikes, attending conferences or simply chatting with others who share their passion for riding. This show isn’t just for experienced riders – plenty of activities are planned that will appeal to the entire family. Here are a few of the attractions you won’t want to miss:

Start them Young!

At the Yamaha Riding Academy, children ages 6 to 12 can test their riding skills at no cost to mom and dad. Suited up in the latest motocross protective gear, young riders are sure to enjoy their free 15-minute session on a Yamaha TT-R off-road minibike in an environment that’s both fun and totally safe, under the watchful eye of certified instructors.

Eye Ride, a genuine BMW experience

Virtual reality rolls into the Show with the new and innovative Eye Ride technology. Stop by the BMW Motorrad Canada booth for a chance to experience this first ever virtual test ride. Wearing specially designed goggles, you’ll discover (or rediscover) the sights, sounds and sensations that make riding so much fun – on-road, off-road or on the race track. Eye Ride does not use 3D animation but rather actual footage captured from eight GoPro cameras.

The “satisfaction” of viewing Rolling Stones motorcycles from Prémont Harley-Davidson

Making their debut in Montreal, will be five of nine jaw-dropping custom Harley-Davidsons that pay tribute to the legendary Rolling Stones. Selected from the private collection of Quebec City’s Laurent Prémont, these bikes are true works of art and have been custom-painted by renowned artist Yves Thibault. The artist spent a full year on the project that masterfully portrays the unique character, personality and energy of each member of the Stones.

Vintage, restored, on-trend, custom … you name it!

There’s a new wave of riders of the custom motorcycle scene and this year’s show is going to have plenty of eye-candy for them to feast their eyes on.  Starting with the featured builders of the highly-anticipated documentary Les Vagabonds sur Deux Roues, directed by Youssef Berrouard.  All the builders from the documentary, including Clockwork Motorcycles, Hardcore Cycle and Speedbird Motorcycles, as well as clothing brands Teaspoon and Les Loups MC, will be at the Show with their latest builds, design and collections.

The 2016 Show will also welcome a number of other talented motorcycle builders from Quebec, including Garage Sheriff, LétoMoto, MR Motorcycles Renaud, Diosa Customs andRoquechop Design who will all be showing off their new projects as well.

In partnership with BMW Motorrad Canada, Purebreed Cycles will introduce the Brooklyn Project to the show’s visitors.  This inaugural collaboration, limited to just 40 custom café racers world-wide, is based on the beloved BMW S1000R roadster.   While these bikes will all be the same “under the hood”, each will be crafted according to the individual tastes and preferences of its owner.

Torch Motorcycles will also be in Montreal to showcase Revv-olution, an educational program where women design, engineer and craft their first motorcycles based on their unique needs, body diversity and ride styles.

Simpson helmets by Gastown Supply Co. and the Freedom 5000 simulator

Don’t miss this special opportunity, normally available online only, to see and buy a new Simpson Motorcycle Helmet.  Come and see their coveted retro styling and cutting edge technology for yourself.  Gastown Supply Co. has another treat: its Freedom 5000 simulatorSaddle up on this “chopper”, twist the throttle, and you’ll quickly understand why life is better in the wind!

Talk-Show de Moto – ask the experts!

Journalist and television host Éric Ménard will be sharing his insider’s perspective at the seminar stage with motorcycle enthusiasts all weekend long.  Joined by experts, friends and special guests, Éric will be hosting a series of talk-shows on subjects ranging from the newest models and gadgets, to all-terrain, track and adventure riding.

Trials demonstrations

The Association des trialistes amateurs du Québec will be front and centre again this year, but for the first time in Montreal, the demonstrations will be conducted on gas powered bikes.  Throughout the weekend, visitors will be treated to a series of thrilling performances that will have audiences all revved up for the start of riding season.

A motorcycle legacy

The Montreal Motorcycle Show is delighted to welcome a very special guest and a representative of the legendary Harley-Davidson brand, Karen Davidson, Creative Director of Harley-Davidson’s General Merchandise Department. Great-granddaughter of the company’s co-founder William A. Davidson, Ms. Davidson has been riding since she was nine. She will be at the Show on Friday,from noon to 1:30 p.m.

The Montreal Motorcycle Show: February 26 to 28, 2016, at the Palais des congrès de Montréal (1001, place Jean-Paul-Riopelle)

Friday, February 26: noon to 10 p.m. Saturday, February 27: 10 a.m. to 9 p.m. Sunday, February 28: 10 a.m. to 5 p.m.

Tickets (taxes included)

Adults (15 and over): $15
Seniors (65 and over) and students (upon presentation of a valid student card): $11
Juniors (6-14): $10
Children (under 6): Free when accompanied by an adult
Family Pass (two adults and two juniors): $39
Information: montrealmotorcycleshow.ca

https://www.facebook.com/LeSalondelamotodeMontreal

www.twitter.com/@thebikeshows

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Media relations:

Julie Gagnon, 514-713-4381 – julie@juliegagnon.ca

Isabelle Fafard, 514-865-8157 – isabelle.fafard@180deux.ca

mmicadmin

Clear skies boost Motorcycle & ATV Show – Moncton attendance

Moncton, NB (February, 2016) – Clear skies led to a successful Motorcycle & ATV Show – Moncton with overall attendance up 9.5% from 2015.  The event was presented by Dalton Timmis Insurance February 12_14 at the Moncton Coliseum.

“I was very happy with the show and crowds this year after three years of heavy snow on the Sunday,” said show manager Neil Fardy. “This year’s show will lead to a strong resurgence for both exhibit sales and attendance in the years to come. It really shows the growing motorcycle and OHV (off highway vehicle) business opportunities in the Atlantic region.”

The show started off with a bang Friday, thanks in large part to an exciting She Rides Nite. The donation of a 2016 Kawasaki Ninja 300 by Canadian Kawasaki and G. Bourque Ltd., of Dieppe, as a grand prize, contributed to an increase in attendance of 18% over the previous year. Sharon Smith, of Moncton, was the lucky winner of the live draw for the Ninja motorcycle on Friday evening.

The Trials demonstrations, by the talented Belanger Family and the ATAQ, wowed the crowds daily with their precision handling and entertaining demonstrations over the weekend. Clinton Smout’s “How To” seminars continued to be a fan favourite, demonstrating riding safety and tips for all types of riders. The always popular Yamaha Riding Academy, was busy all weekend long, giving kids 6 to 12 years old an opportunity to ride a mini bike. For most, this was their first time riding.

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Media Contacts:

 

Moncton Show Media Relations
Rayanne Brennan
Brennan Communications
rayanneb@rogers.com
(506) 961-3633 (mobile)

Milaine Robichaud
(506) 858-6617 (office)
(506) 521-5454 (mobile)

Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council

Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(416) 491-4449 (office)
1-877-470-6642 (toll-free)
416-996-9207 (mobile)

mmicadmin

THE MONTREAL MOTORCYCLE SHOW: KICK STANDS UP LADIES!

Montreal, February 16, 2016 – Make no mistake!  In Quebec, motorcycling is no longer just a man’s game!  Since 2009, we’ve seen close to a 30% increase in the number of women who own bikes in the province and this growth is showing no signs of slowing down.

The 2016 Montreal Motorcycle Show will showcase and unite several women – authors, racers, adventures, business owners and their fans – who have all made a name for themselves in the industry. This crew is at the forefront of a riding revolution.

Bianca Kennedy (Show Manager) explains, “Their experience and knowledge make them real trailblazers and their passion and commitment are truly inspiring.  Regardless of your riding style, age or riding level, their stories, missions and accomplishments are impressive and worth a listen.”

Hélène Boyer, a journalist, who has been writing for more than 20 years and riding motorcycles since 1998, heads up the Association des femmes motocyclistes du Québec. In addition to writing columns for some of Quebec’s major newspapers, she has also authored a number of motorcycle touring guides including Nord-est américain à moto, Circuits de longue durée à moto and Québec à moto, just to name a few.  Hélène will be a featured speaker at the Show on Sunday afternoon, where she’ll be talking to conference host Éric Ménard about her publications, including Le Québec à moto, which she co-wrote with Odile Mongeau. The guide outlines 56 different riding trips and itineraries, and suggests stops along the way where riders can eat, stay and take in local points of interest.

Co-owner of Moto-Nation and track instructor Renée Larouche has earned a spot as a high demand riding teacher in a still somewhat male dominated sector of the industry.  She will be at the show all weekend long to talk about her racing school and courses, including her newest track courses that are designed by women, for women.  “Women who enter a man’s domain often feel uncomfortable or under intense pressure to perform and compete. I try to create training programs that offer a relaxed atmosphere where women riders can simply have fun.”

Natalie Catherine Provost, a rider for 20 years and a competitive racer for 12, will also be on site at the Moto-Nation booth to talk about the courses she offers to both men and women.

Rashmi Tambe, founder of the website Global Women Who Ride (www.globalwomenwhoride.com), will also be at the Motorcycle Show all weekend long, sharing her ambitious project that aims to profile one or more women motorcyclists in every country on this planet.  An avid motorcyclist, she has ridden solo across North America, Europe and New Zealand. Her objective: eliminate the stereotype and clichés associated with women riders. To achieve this, she is travelling the world to meet other women who ride and telling their stories on her website. A large mural featuring 20 stunning women from around the world, will be on display at the show to celebrate all the brave and beautiful women who ride and to raise awareness and visibility for this incredible initiative.

Sylvie Brisebois will also be at the show, representing her all-female ride – La Ride de fillesan annual fundraiser that benefits La Fondation du Cancer du sein du Québec. Last year’s ride raised an impressive $58,222, and in July 2016, 225 participants will ride 230 km through the Eastern Townships to support the cause. Sylvie herself took up riding at the age of 45 – living proof that discovering the joys of riding has nothing to do with age.  Last summer, she spent 22 days riding solo to California.

Another woman involved in the fight against breast cancer is Lisa Touchette who, in 2013, founded Les Nuances de roses, a not-for-profit fundraising organisation. This group of women riders from Quebec, 180 members strong, are all driven by the same passion:  the fight to end breast cancer.  Among the many activities they hold each year, their mixed relay is the largest.  They have raised close to $70,000 for La Fondation du cancer du sein du Québec, with $28,056 collected last year alone.

She Rides Nite Returns

Back by popular demand, She Rides Nite is once again on the show’s agenda, scheduled for Friday, February 26.  Starting at 5 p.m., women will benefit from ½ price admission.  In addition to a range of activities designed just for women, the evening will feature a ladies-only bike draw, for a stunning 2016 Kawasaki Ninja 300, courtesy of Canadian Kawasaki Motors and Excel Moto of Montreal.

Great visit!

The Show will also be welcoming a special guest from the Harley-Davidson family.  Karen Davidsonis the Creative Director of Harley-Davidson’s General Merchandise Department. In this role, Karen shapes the creative direction for Harley-Davidson General Merchandise apparel and accessory division. Karen has a strong natural instinct about the mystique of Harley-Davidson from a lifetime of living the Harley-Davidson experience. Karen, the great-granddaughter of the company’s co-founder, William A. Davidson, began riding at the age of nine. She officially joined the Harley-Davidson Motor Company in 1989 and was one of the original co-creators of the branded line of apparel and accessories – Harley-Davidson MotorClothes. Karen will be present on Friday, from 12:00 pm to 1:30 pm.

The Montreal Motorcycle Show: February 26 to 28, 2016, at the Palais des congrès de Montréal (1001, place Jean-Paul-Riopelle)

Friday, February 26: Noon to 10 p.m.
Saturday, February 27: 10 a.m. to 9 p.m.
Sunday, February 28: 10 a.m. to 5 p.m.

Tickets (taxes included)

Adults (15 and over): $15
Seniors (65 and over) and students (upon presentation of a valid student card): $11
Juniors (6-14): $10
Children (under 6): Free when accompanied by an adult
Family Pass (two adults and two juniors): $39
Information: montrealmotorcycleshow.ca

https://www.facebook.com/LeSalondelamotodeMontreal

www.twitter.com/@thebikeshows

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Media relations:

Julie Gagnon, 514-713-4381 – julie@juliegagnon.ca

Isabelle Fafard, 514-865-8157 – isabelle.fafard@180deux.ca