Motorcycle & Moped Industry Council

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CANADIANS SPENT $6.9 BILLION ON DIRECT ACTIVITIES INVOLVING ATVs and ROVs IN 2015

For Immediate Release
November 9, 2016

CANADIANS SPENT $6.9 BILLION ON DIRECT ACTIVITIES
INVOLVING ATVs and ROVs IN 2015

Toronto –An independent economic impact study completed by Smith Gunther Associates Ltd., reported that in 2015, Canadians spent $6.9 billion on activities directly involving All-Terrain Vehicles (ATVs) and Recreational Off- Highway Vehicles (ROVs) also known as side-by-sides.

“The purpose of the study was to comprehensively determine the economic impact of not only the purchase of ATVs and ROVs but also related economic activities for Canada and each of its provinces and territories,” stated Bob Ramsay, President of the Canadian Off-Highway Vehicle Distributors Council (COHV). “The study encompassed ATV and ROV activities that included riding gear, clothing, insurance and travel related to ATV and ROV use. Together these purchases and activities constitute the direct and indirect expenditures involving ATV and ROV participation.” added Ramsay.

Excluding imports, Gross Domestic Product (GDP) is a better measure of economic activity. National estimates of total direct and indirect GDP is calculated at $4.5 to $5.7 billion, which includes labour force income of $2.7 to $3.4 billion with related employment measured as  47,929 to 61,213 full time equivalents (FTEs) total including those employed directly, indirectly and in induced activities. This activity generates revenues of $1.5 to $1.9 billion to all levels of government combined in the form of various direct and indirect taxes on goods and services.  The higher results reflect an attrition rate suggested by nearly 3,000 respondent owners to a questionnaire and the lower estimates a higher attrition rate consistent with those on personal water craft and snowmobiles.

In 2015, annual investments in the economy, such as new purchases of equipment and machinery, including ATVs, ROVs and related enhancements to vehicles reached $1.2 billion before depreciation.  Further, annual operating expenditures amounted to an additional $6.7 billion bringing 2015 direct investment and operating expenditures to $7.9 billion.

Through data retrieved from Statistics Canada and the COHV’s current and historical data on sales of ATVs and OHVs in each province and territory, it has been identified that economic multiplier effects are strongest in provinces which are net beneficiaries of interprovincial trade and where industrial linkages within the province are the strongest.

Ontario has the strongest overall multipliers at 2.51 followed by British Columbia at 2.36. Alberta benefits from strong value shipped and GDP multipliers and Quebec has above national employment and labour force income multipliers as well as strong market shares due mostly to its high participation rates in off-road riding and excellent trails.

“Managing the responsible use of ATVs and ROVs is a subject of current interest for many governments. It is also of great interest to the COHV and the not-for-profit rider federations that have developed across the country,” stated Bob Ramsay. “This report confirms the scope and scale of the contribution that ATV and ROV use makes to provincial economies.  Especially in rural and northern areas, which the industry points out, is an important aspect that needs to be recognized and considered when discussion is focused on the responsible management of off-highway vehicle (OHV) activity across Canada.

The Canadian Off-Highway Vehicle Distributors Council (COHV), originally founded in 1984, is a national, non-profit, trade association that represents the responsible interests of the major ATV and ROV distributors, as well as the manufacturers, distributors and retail outlets of OHV related products and services.

The member companies of the COHV account for over 90 percent of all the new ATVs and ROVs sold in Canada. More information related to the COHV is available at: www.cohv.ca

 

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Contact:
Jo-Anne Farquhar
Director of Communications & Public Affairs
Canadian Off-Highway Vehicle Distributors Council (COHV)
Office – 416-491-4449 ext 105
Toll Free – 1-877-470-6642
Cell: 416-996-9207
jfarquhar@cohv.ca

 

Peter Gunther, President
Smith Gunther Associates Ltd.
(613) 823-0513 – W
(613) 302-2814 – C
pgunther@bellnet.ca

 

ECONOMIC IMPACT STUDY – FACT SHEET

 

  • In 2015, there were an estimated 705,264 ATVs and 432,219 ROVs in operation.  This estimate is based on an 8.6% attrition rate of the current stock of ATVs from 1994 onward when annual sales data were available or could be estimated. Similar adjustments were calculated on ROV purchased after 2006 when they started being used for recreational purposes.  From those provinces where licensing data were available this rate is supported by that data.
  • This comprehensive study updates an earlier 2006 study, also conducted by Smith Gunther, which examined the economic impact of ATVs specifically.  Both of these reports are a snapshot in time of the economic impacts of ATV and Side-by-Side or Recreational Off-Road Vehicles (ROVs) recreational activities.  Since the 2006 study, ROVs have become a significant factor and both data sources and geographic information systems have improved facilitating increased direct expenditures and availability of data to analyze the impacts.
  • Other expenditures include upkeep and operations of the entire stock of all ATVs and ROVs that is the surviving stock of ATVs and ROVs sold in all years dating back to 1994 for ATVs and 2006 for ROV, enhancements of any on-highway vehicles to facilitate ATV or ROV recreational activities, paid repair and maintenance, gasoline for ATVs and ROVs, membership fees, licensing costs, attendance at events and off-highway vehicle shows and related travel, e.g. mileage charges, food and beverages and accommodation as well as related entertainment.
  • Foreign spending is not considered in the report, but would increase economic impact further. Volunteer time is not considered since it is outside of Stats Canada’s Input/Output range (because no funds are exchanged). Smith Gunther, nevertheless value volunteer time at $554 million to $858 million annually. Licensing fees are also not considered because they are usually recycled back into the general government revenues where their subsequent use will no longer impact ATVs or ROVs. Smith Gunther estimates their impact at $99 million to $123 million.

COHV BACKGROUNDER

  • The Canadian Off-Highway Vehicle Distributors Council, originally founded in 1984, is a national, non-profit, trade association, which represents the responsible interests of the major ATV distributors, as well as the manufacturers, distributors and retail outlets of OHV-related products and services, and individual owners and riders of off-highway vehicles in Canada.
  • Member companies such as; Arctic Cat; Can-Am-BRP; Honda; John Deere, Kawasaki; KTM; Polaris; Suzuki and Yamaha are committed to the integrity of the ATV and ROV industry.
  • COHV’s mission is the ongoing education and training of the general public on the safe and responsible use of all-terrain vehicles and off-road motorcycles as well as to promote the responsible interests of riders and the industry.
  • As an industry COHV and its member companies believe that it is important to work with government and the public in our mutual goal of creating balanced legislation that works, is enforceable and includes the very important component of public education and training.
mmicadmin

ATLANTIC CANADA’S LARGEST MOTORCYCLE & ATV SHOW ROLLS INTO MONCTON, FEBRUARY 10 TO 12, 2017

Moncton, NB (November 15, 2016) – The Motorcycle& ATV Show Moncton will roll into the Moncton Coliseum, February 10 to 12, 2017, to debut the industry’s 2017 makes and models to Atlantic Canadian riders.

The show is the largest of its kind in the Atlantic Canada and offers riders their first, up-close look at all the new motorcycle, scooter, ATV and side-by-side models available from the major manufacturers.

“The Motorcycle& ATV Show Moncton is guaranteed to create excitement for the 2017 riding season, “ says Neil Fardy, show manager, “It’s a great opportunity to check out what’s new and hot on two, three and four wheels and to chat with the many manufacturer reps who will be on hand to answer their questions.”

Exhibits will showcase the latest and greatest things related to riding including new industry innovations, technologies and developments, plus the most current apparel, accessories and touring destinations.

Again this year, the show will feature a fun-filled, action-packed line-up of entertainment and information sessions, leading off with She Rides Nite for the growing number of women embracing the sport.  Clinton Smout will return to the show to deliver his “Learn to Ride” sessions and The Yamaha Riding Academy will be back to give youngsters ages 6 through 12 free riding lessons on the coliseum floor.

Presented by Dalton Timmis Insurance and produced by Power Sport Services, the Motorcycle & ATV Show-Moncton is the only Atlantic Canada stop on its national seven-city tour.

For more information on the 2017 show hours, ticket prices, features, and a list of exhibitors, visit the Moncton show website at www.monctonmotorcycleshow.ca.  Regular updates are also posted the show’s Facebook page at www.facebook.com/TheMotorcycleATVShowMoncton.

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES:

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PPS owns and produces seven premier motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

 

MEDIA CONTACTS:

Power Sport Services, Motorcycle & Moped

Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(416) 491-4449 (office)
1-877-470-6642 (Toll-free)
416-996-9207 (mobile)

 

Show Publicist

Rayanne Brennan
rayanneb@rogers.com
(506) 961-3633 (mobile)

Chris LeBlanc
(506) 875-8475
chris.leb90@gmail.com

mmicadmin

2017 MOTORCYCLE SHOW-TORONTO TO MARK 30TH ANNIVERSARY IN FEBRUARY

TORONTO (November 15, 2016) – Ontario’s biggest motorcycle technology and new model showcase, the Motorcycle Show-Toronto presented by Dalton Timmis Insurance, will celebrate its 30th anniversary February 17-19 at the Enercare Centre, Exhibition Place.

This is Ontario’s only stop on the motorcycle manufacturers’ official national seven-city show tour, which kicks-off in Calgary in early January. Riders will get their first live look at the 2017 line-up of new motorcycles, scooters, ATVs and side-by-sides that will be rolling into dealers’ showrooms across the country ahead of the spring riding season.

In addition to new bikes, enthusiasts can check-out the latest in riding apparel, accessories, touring destinations, and many other exciting exhibits all under one roof.

“For 30 years, the Motorcycle Show-Toronto has been one the most anticipated events of the winter for Ontario’s motorcycle enthusiasts, because this show is a sure sign that the new riding season is just around the corner,” said Toronto Show Manager, Neil Fardy. “2017 is shaping up to be a big year for new model releases from Canada’s top motorcycle brands and we’re looking forward to giving everyone their first chance to see them at the Enercare Centre in February.”

The family-friendly show also has several special features that appeal to riders of all ages and experience levels, including Yamaha’s Riding Academy for Kids and their Riding Skills Demo’s with expert Clinton Smout, She Rides Night (a celebration of women who ride), motorcycle stunt shows with Canadian star Craig Latimer, and Jordan Szoke’s Extreme Show, featuring the Hall-of-Famer’s trials demos.

The Motorcycle Show-Toronto presented by Dalton Timmis Insurance is produced by Power Sport Services.

For Show hours, features, ticket prices and info, visit www.torontomotorcycleshow.ca. Discounted advance tickets are on sale now through the website’s online box office and at select Ontario dealers.

 

 

ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.

MEDIA CONTACTS:
Toronto Show Public Relations
Jerry Priddle
Accelerate Marketing & Communications
jerrypriddle@accelmc.com
(905) 554-9491 (office)
(416) 312-9491 (mobile)
Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(905) 752-1158 (office)
1-855-794-7487 (Toll-free)
416-996-9207 (mobile)
mmicadmin

Let The Countdown Begin

EDMONTON, AB (November 3, 2016)  – The Motorcycle & ATV Show – Edmonton will roll into the Expo Centre, Northlands January 13-15, 2017. There is no better way to kick off the new year than getting a sneak peak at all the new 2017 motorcycle, scooter, ATV and side-by-side models available from all the major manufacturers. This year’s Show will feature the latest and greatest of all things related to riding including apparel, accessories, touring destinations, clubs and associations and charity rides.

“For most Central Alberta riders the Motorcycle & ATV Show – Edmonton is the first glimmer of hope that the riding season isn’t all that far off, ” says Laurie Paetz, Show Manager, “this is the perfect time to check out what’s new on two, three and four wheels.”

The Show offers exhibits, entertainment and information sessions which are sure to please riders of all ages, including the ever-popular MX Freestyle and stunt show, which this year will feature Jordan Szoke and family wowing audiences with their Trials riding skills, the Yamaha Riding Academy for kids ages 6 through 12; these sessions introduce kids to the sport in a safe, supervised environment, Clinton Smout’s “Learn to Ride” sessions which have always proven to be both educational and enlightening for new riders, and She Rides, which takes place on Friday, January 13th, all ladies receive half price admission after 5:00 pm.

For those that believe that “things get better with age” the vintage display is sure to stop you in your tracks. These bikes have been meticulously restored and maintained by their owners for decades and truly put into perspective how far motorcycles have come.

Produced by Power Sport Services (PSS), the Motorcycle Show – Calgary boasts an impressive line-up of manufacturers including  Arctic Cat, BMW Motorrad, BRP-CanAM, Harley-Davidson Canada, Ducati, Honda, Indian, Kawasaki, KTM, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha, just to name a few.

For further information including Show hours, ticket prices, features, and list of exhibitors please visit www.edmontonmotorcycleshow.ca or become part of the Motorcycle & ATV Show – Edmonton’s online community by liking us on Facebook http://www.facebook.com/motorcycleandatvshowedmonton or following us on Twitter @thebikeshows.  Advance tickets can be purchased on-line at http://www.ticketmaster.ca/motorcycle-show-edmonton-alberta/event/11005134B810BFDE?artistid=920101&majorcatid=10005&minorcatid=105&tm_link=search_msg-0_11005134B810BFDE

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

MEDIA CONTACTS:
Show Manager
Laurie Paetz
Power Sport Services
lpaetz@powersportservices.ca
(403) 457-1080 (office)
(403) 998-0447 (mobile)
Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(905) 752-1158 (office)
1-855-794-7487 (Toll-free)
416-996-9207 (mobile)
Show Publicist
Jackie Jackson
jjregency@shaw.ca
(403) 238-3309 (office)
(403) 614-6697 (mobile)
mmicadmin

Let The Countdown Begin

CALGARY, AB (November 3, 2016)  – The Motorcycle Show – Calgary will roll into the BMO Centre, Stampede Park January 6-8, 2017.  There is no better way to kick off the new year than getting a sneak peak at all the new 2017 motorcycle, scooter, ATV and side-by-side models available from all the major manufacturers. This year’s Show will feature the latest and greatest of all things related to riding including apparel, accessories, touring destinations, clubs and associations and charity rides.

For most Southern Alberta riders the Motorcycle Show – Calgary is the first glimmer of hope that the riding season isn’t all that far off, “ says Laurie Paetz, Show Manager, “this is the perfect time to check out what’s new on two, three and four wheels.

The Show offers exhibits, entertainment and information sessions which are sure to please riders of all ages, including the ever-popular MX Freestyle and stunt show, which this year will feature Jordan Szoke and family wowing audiences with their Trials riding skills, the Yamaha Riding Academy for kids ages 6 through 12; these sessions introduce kids to the sport in a safe, supervised environment, Clinton Smout’s “Learn to Ride” sessions which have always proven to be both educational and enlightening for new riders, and She Rides, which takes place on Friday, January 6th, all ladies receive half price admission after 5:00 pm.

For those that believe that “things get better with age” the vintage display is sure to stop you in your tracks. These bikes have been meticulously restored and maintained by their owners for decades and truly put into perspective how far motorcycles have come.

There isn’t a rider out there that doesn’t consider themselves unique, and nowhere is that more obvious than in the gallery of custom bikes on display.  These one of a kind works of art reflect the unique personalities of those they were built for.

Produced by Power Sport Services (PSS), the Motorcycle Show – Calgary boasts an impressive line-up of manufacturers including  Arctic Cat, BMW Motorrad, BRP-CanAM, Harley-Davidson Canada, Ducati, Honda, Indian, Kawasaki, KTM, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha, just to name a few.

For more information on Show hours, ticket prices, features, and a list of exhibitors please visit www.calgarymotorcycleshow.ca or become part of the Motorcycle – Calgary’s online community by liking us on Facebook http://www.facebook.com/motorcycleshowcalgary or following us on Twitter @thebikeshows. Advance tickets can be purchased on-line at https://motorcycleshow.streamintickets.com/purchaseProductSP.aro?sum=The+Motorcycle+Show+-+Calgary

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty Insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions.  Dalton Timmis Insurance was ranked one of 8 Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine.

Founded more than 80 years ago, growing a business from the ground up has provided Dalton Timmis with a wealth of insurance knowledge and old-fashioned values.  Today, they balance those values with leading-edge technology and innovative processes to form a winning combination.

Their Home for Chrome Motorcycle Division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Moncton, Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver.

MEDIA CONTACTS:
Show Manager
Laurie Paetz
Power Sport Services
lpaetz@powersportservices.ca
(403) 457-1080 (office)
(403) 998-0447 (mobile)
Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council
Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(905) 752-1158 (office)
1-855-794-7487 (Toll-free)
416-996-9207 (mobile)
Show Publicist
Jackie Jackson
jjregency@shaw.ca
(403) 238-3309 (office)
(403) 614-6697 (mobile)
mmicadmin

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross

For Immediate Release

Media Statement

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross in support of relief and recovery efforts being made to help those affected by the wildfires that devastated communities in and around Fort McMurray, Alberta.

As an industry, we believe that we should do our part to assist the families and communities involved.

Power Sport Services is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven motorcycle and OHV shows, two of which are held in Alberta.

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

MOTORCYCLING LEGENDS AND CHAMPIONS TO BE HONOURED AT ELEVENTH ANNUAL CANADIAN MOTORCYCLE HALL OF FAME INDUCTION BANQUET AND REUNION

May 10, 2016
For Immediate Release

Media Statement

Power Sport Services (PSS) on behalf of the Motorcycle and Off-Highway Vehicle (OHV) Industry has made a financial donation to the Canadian Red Cross in support of relief and recovery efforts being made to help those affected by the wildfires that devastated communities in and around Fort McMurray, Alberta.

As an industry, we believe that we should do our part to assist the families and communities involved.

Power Sport Services is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven motorcycle and OHV shows, two of which are held in Alberta.

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

The Canadian Off-Highway Vehicle Association (COHV) and its member companies support the Government of Alberta’s decision to temporarily restrict OHV recreational use.

May 9, 2016
For Immediate Release

 

Media Statement

The Canadian Off-Highway Vehicle Association (COHV) and its member companies support the Government of Alberta’s decision to temporarily restrict OHV recreational use.  We ask all OHV owners and riders to refrain from using their vehicles until the emergency fire situation has ended.

The Canadian Off-Highway Vehicle Distributors Council is the national not-for-profit industry association of OHV manufacturers and distributors in Canada. The member companies of COHV represent approximately 95 percent of all OHVs sold in Canada.

 

For additional information please contact:
Ms. Jo-Anne Farquhar
Director of Communications
416-491-4449 or jfarquhar@mmic.ca

mmicadmin

MONTREAL MOTORCYCLE SHOW: 34 000 STRONG: RIDERS FROM ACROSS QUEBEC ARE GEARED UP FOR ANOTHER GREAT RIDING SEASON!

Montreal, March 2 2016 – The 2016 edition of The Montreal Motorcycle Show, presented by La Capitale General Insurance, finished strong on Sunday, boasting a 1.7% increase in attendance and welcoming 34,000 visitors from across the province.  “With close to 200 exhibitors, the Montreal Motorcycle Show is always a great get-together and celebration!” says Bianca Kennedy, Show Manager.  “The Show is the first real indication that spring is on its way!  It’s the perfect way to kick-off another great riding season.  The countdown to March 15th – the first official riding day in Quebec – is now on!”

In addition to all the new 2016 models unveiled by the major manufacturers, a number of local builders were also on-hand, showing off their latest projects and designs.  Their bobbers, cafe racers, choppers and vintage rebuilds definitely caught the crowds’ attention and brought a new wave of riders through the show’s doors.  In total, over 500 vehicles were on display – no shortage of eye-candy for riders of all levels, styles and categories, and of course, all the latest gear, apparel and equipment to outfit riders from head to toe.  The conferences hosted by Eric Menard, were well attended and the new motorized trials demos were a real crowd pleaser.  Eye Ride, a virtual reality test ride at the BMW Motorrad booth, was also a very popular attraction.

With more and more women discovering the fun, excitement, freedom and camaraderie of riding, it’s no surprise that this year’s She Rides Nite was such a success.  The highlight of the night was a ladies-only motorcycle draw for a 2016 Ninja 300, courtesy of Kawasaki Canada and Excel Moto.  “Ladies Night is a celebration of women who ride, and the perfect opportunity for motorcycle-curious ladies to take the first step or the next step in their riding adventure” states Bianca Kennedy.  “We are thrilled to see so many women embracing the sport.”  More than 1000 women attended She Rides Nite – a 13% increase over last year!

As always, the Yamaha Riding Academy was also a popular activity for kids of all ages.  More than 200 of the show’s pint-sized visitors got suited up in the latest motocross gear and took a few smile-inducing laps around the youth-friendly track.

The next edition of the Montreal Motorcycle Show is confirmed for February 24-26, 2017 at the Palais des congres!  See you next year!

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Source :
Bianca Kennedy, Manager, Montreal Motorcycle Show
514 375-1974 x 101 – bkennedy@powersportservices.ca

 

Public Relations :
Julie Gagnon, 514 713-4381 – julie@juliegagnon.ca
Isabelle Fafard, 514 865-8157 – isabelle.fafard@180deux.ca

mmicadmin

A STRONG 2016 MODEL LINE-UP, POPULAR FEATURES AND GOOD WEATHER RESULTS IN SOLID CROWDS FOR MOTORCYCLE SHOW-TORONTO

TORONTO, ON (February 29, 2016) – The 2016 Motorcycle Show-Toronto presented by Dalton Timmis Insurance, took place at the Enercare Centre, Exhibition Place, February 19 to 21.

The show started with large crowds for the noon opening on Friday. Many enthusiasts took advantage of the good weekend weather to ride their bikes to the show and enjoy the free motorcycle parking. This, plus several popular features, and consumer interest in the strong line-up of new 2016 models resulted in over 29,000 people attending the three-day show – an increase of 5% over 2015.

Friday night featured She Rides Nite, with half-price tickets for ladies after 5:00 PM, free parking for all and highlighted by a prize give-away of a brand new 2016 Kawasaki Ninja, provided by Canadian Kawasaki, Snow City Cycle and Ready Powersports.

In addition to the 500+ motorcycles, ATVs, side-by-sides and scooters on display, there was plenty for show-goers to see and do all weekend long.

Team Empire wowed the crowds with their unique and exciting stunt demonstrations, and the OPP’s precision riding team, The Golden Helmets, drew rave reviews from fans all weekend long.

For the first time at the Toronto show, Harley-Davidson’s “Jumpstart” display revved-up crowds as they were able to feel the engine fire-up and hear that unforgettable sound.

BMW Motorrad debuted their new VR riding experience, Eye Ride,  allowing participants to enjoy all of the fabulous reasons to ride – the view, the sound, the feeling…on-road, off-road and at the race track.

The always popular Yamaha Riding Academy was busy providing kids 6 – 12 years old with an opportunity to ride – a first riding experience for many of the children. It was fully booked and busy throughout the weekend sessions. Clinton Smout’s Yamaha “How To” seminars taught riders how to navigate some of the challenging obstacles they might encounter along the way.

The weekend was capped off with our Grand Prize Draw on Sunday afternoon. Thanks to Triumph Motorcycles, GP Bikes and Sturgess Cycles, as well as Q107, our grand prize winner went home with a new 2016 Triumph Street Twin.

Show Manager, Neil Fardy said “Beautiful weather all weekend long sure did encourage the crowds of people to get out and enjoy the show. I really think that everyone, whether they were experienced or new riders were feeling that “itch” to get out on the road.  I know I was. And the chance to win one of the two new motorcycles being awarded on the weekend was certainly a bonus, and a highlight for those attending the show”.

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ABOUT DALTON TIMMIS INSURANCE

Headquartered in Ancaster, Ontario, the Dalton Timmis Insurance Group is known across Canada as an innovative brokerage that provides specialty insurance products and programs, including its Home for Chrome Motorcycle division, Commercial, Transportation and Personal Insurance divisions. Dalton Timmis Insurance was ranked one of eight Canadian Brokerages to make the top 150 Brokerages in the World in 2013 by Canadian Underwriter Magazine. Their Home for Chrome Motorcycle division is the presenting sponsor of the Calgary, Edmonton, Vancouver, Toronto and Moncton Motorcycle Shows.

ABOUT POWER SPORT SERVICES

Power Sport Services (PSS) is a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV). PSS owns and produces seven premiere motorcycle and ATV shows held annually in Calgary, Edmonton, Moncton, Montreal, Quebec City, Toronto and Vancouver.

Toronto Show Public Relations

Jerry Priddle
Accelerate Marketing & Communications
jerrypriddle@accelmc.com
(905) 554-9491 (office)
(416) 312-9491 (mobile)

Power Sport Services, Motorcycle & Moped Industry Council & Canadian Off-Highway Vehicle Distributors Council

Jo-Anne Farquhar, Director of Communications
jfarquhar@mmic.ca
(416) 491-4449 (office)
(877) 470-6642 (toll-free)
(416) 996-9207 (mobile)