The Women Riders World Relay 2019
WOMEN RIDERS WORLD RELAY
FOR IMMEDIATE PRESS RELEASE
Women Riders World Relay (WRWR) is a global female motorcycle relay, covering even the remote and vast parts of our world. This involves women passing a handcrafted baton via “legs” of a journey across the world woman to woman, country to country.
The goal of this massive endeavor: To unite and inspire women globally and to show the motorcycling industry that women are not only the fastest growing market segment but that we are already a viable market and deserve consideration from the manufacturers and retailers!
The relay started on 27th February from John O’Groats, Scotland and comes to a close in January
2020 in UAE. The baton arrives in Canada, in Vancouver, British Columbia on September 14th, 2019.
In an ambitious 11 day ride the baton will travel with the women Guardians via legs across the country from British Columbia to New Brunswick where it will be passed on to WRWR USA at the Saint Stephen-Calais border crossing on September 24th, 2019.
WRWR was setup on 29th August 2018 by Hayley Bell, a 27 year old rider from the UK.
“I wanted to ignite a global sisterhood of inspirational women to promote courage,adventure, unity and passion for biking from all corners of the world and do something that’s never been done before to this scale. Going into motorcycle stores and seeing a lack of choice, combined with stereotypical pink and being told “there just isn’t the market for women”, highlighted to me just one small element of a much bigger picture around women in Motorsports. I want to show the industry the force behind the market that is so blindly overlooked. I am doing this because WOMEN BIKERS CAN MAKE THIS HAPPEN.” Hayley Bell, Founder
4 weeks into its creation and the group already had 10,975 members from 100 countries. Today, just short of a year later, there are 18,700 members from 102 countries. We have 200 plus press publications, 13,000 website users per month, 100,000 website sessions, 1 million Facebook interactions.
Canada has 1,361 members. Over 200 registered female Guardians will carry and protect the baton on its journey across the country.
September 14th– Vancouver to Revelstoke
September 15th– Revelstoke to Calgary
September 16th– Calgary to Moose Jaw
September 17th– Moose Jaw to Winnipeg
September 18th– Winnipeg to Thunder Bay
September 19th– Thunder Bay to Wawa
September 20th– Wawa to Parry Sound
September 21st– Parry Sound to Hamilton
September 22nd– Hamilton to Montreal
September 23rd– Montreal to Edumdston
September 24th– Edumdston to Saint Stephen/Calais
Along the way there will be large and small events to celebrate women in motorcycling. The kick-off event will be at Trev Deeley Harley Davidson in Vancouver. Other events include Great Canadian Tours; a fabulous evening with inspirational women speakers in Calgary; some spectacular sites in Saskatchewan; a visit to a very unique garage/café in Winnipeg; a little off-road baton travelling in northern Ontario; a trip down the drag strip at Grand Bend Motorplex; a visit to L’Epopee de la Moto museum and so much more!
Registration is open now but will close September 1st, 2019 at midnight.
To learn more, or to register, contact:
Visit our website: https://womenridersworldrelay.com/
To see what other media/press coverage we have received: https://womenridersworldrelay.com/pr/
Check out our Global Facebook Group: https://www.facebook.com/groups/WomenRidersWorldRelay/
Or visit our Canadian Facebook Page: https://www.facebook.com/wrwrcanada/