From MMIC and COHV
January 1st, 2016 to December 31st, 2016
Annual Industry Report – 2016Retail Motorcycle New Unit Sales 2009-2016
Over one hundred and six thousand new units of motorcycles, scooters and OHVs plus parts and accessories were sold during 2016 at an estimated retail value of one billion, five hundred and fifty-three million dollars ($ 1,553,153,000 ). Motorcycles and scooters accounted for 56.54% of total new units sold, while OHVs made up the remaining 43.46%. By dollar value, new motorcycle sales accounted for 53.65% of the total retail value of sales and new OHV sales accounted for 46.35% of the total retail value of new unit sales. In 2016, 70.46% of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 29.54% in the fall and winter combined. New retail sales for OHVs in 2016 were 60.13% in the spring and summer from April to September inclusive, and 39.87% in the fall and winter combined.
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